Question to ask about your business

It is the important to understand which opportunities are immediate opportunities based on the resources & capacities you have in place in the short term, as well as longer term opportunities of value that you’d like to grow towards. 

Within the opportunity set, it is important to identify the different audience segments that exist. This segmentation can allow you to target audiences with the specific messages that most resonate with them, as well as allow you to track demand generation from each of those segments, allowing you to feedback into your prioritization schedule.

Assuring robust 2-way communication between product R&D & market facing teams allows for an optimized offering.

It is important to identify the right sales & marketing channels for your product during a specific period, as well as set KPIs for each of those channels so that you can allocate resources effectively & eventually evaluate effectiveness. 

Assigning key decision makers allows for efficiency in processes such as product R&D or GTM. 

Setting up governance, support & expected KPI structures upfront can help optimize the value of a partnership.

Outline stages, stakeholders, KPIs & timelines for each part of a product R&D process.  

Are you assessing actual key results vs. projected key results on a consistent basis. This allows you to identify areas to address early on. Also allows you to identify areas that are on path, or need to scale, pivot or be discontinued. 

It is important to recognize industry known frameworks in order to determine the best KPIs to focus your reporting on.  

Bringing together elements of market due diligence, product specifications, strategy, execution & evaluation overviews will provide investors a holistic view of your opportunity & how you’ll capture that opportunity. It can also provide transparency on where/how the investment will be utilized.